The team behind your content performance
EditFlow was built to solve one problem: turning content from a creative expense into a performance asset for ecommerce brands.
From editing to performance content that actually scales
We started EditFlow for one reason. Ecom brands were spending tens of thousands on content without a single clear system behind it. Content wasn’t treated as a growth lever. It was either pretty for branding or a guessing game for performance. That needed to change.
At the start, we were just an editing service—hence the name. We were deep in the weeds, refining the work the founders gave us and trying to make their ads perform better. But it didn’t take long before we noticed the real issue. The problem didn’t start in post-production. It started way earlier—in the lack of research, strategy, and structure before a single second of footage was shot.
So, we shifted slowly at first. We added UGC. Then came full productions. In 2023, we opened our office in The Hague and started building our internal team. The result is what EditFlow is today: a performance content partner that plugs directly into your media buying. Sometimes, we work directly with founders and other times; we form a triangle with the brand and media buying team. Either way, we’re built for scale, speed, and smart iterations.
Content isn’t a nice-to-have anymore. It’s the single biggest growth lever for your brand. And if you get it right, your ads won’t just look better — they’ll sell better.
Our Values
At EditFlow, our values shape everything we do — from how we collaborate to how we create impact through design and data.
1. Creativity with Purpose
We do not create to impress. We create to perform. Every concept, visual, and line of copy is built to drive real outcomes.
2. Performance- Driven
We treat content as a growth engine, not a creative experiment. Everything we produce is designed to convert, engage, and scale.
3. Collaborative Spirit
Whether we work directly with a founder or alongside a media buyer, we believe in clear communication, shared goals, and fast feedback loops. Great content comes from working as one team.
