OUR STORY

We build creative systems that scale

Not an agency that delivers videos. A partner that builds machines. For e-commerce brands serious about growth.

OUR STORY

From editing to performance: Our journey

We started as editors. Literally — that's where the name comes from. Founders sent us footage, we turned it into ads. Simple. 

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But we noticed something. The problem was never the edit. The problem was everything before it: no research, no strategy, no system. Brands were gambling with their content and hoping for results. 

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So we evolved. First we added UGC. Then shoots. Then a full strategic framework. We opened our office in Den Haag and built the team that exists today. We're not an edit service anymore. We're a creative partner that builds systems. Content that doesn't just look good, but scales. That's what we stand for.

150+

Brands helped

15.000+

Creatives produced

OUR FOUNDERS

Built by operators, not just creatives

Jelle Wijers

Co-founder

Started as an all-round marketer. Logos, campaigns, strategy — he's done it all. That broad foundation now shapes the creative direction at EditFlow. Jelle is in the details of every strategy, making sure performance and storytelling come together.

Ivo Hinderlink

Co-founder

Started as a videographer, then became an entrepreneur. From creating content to running e-commerce projects. That combination of making and building forms the operational backbone of EditFlow. Ivo makes sure the system runs.

THREE PRINCIPLES

Three principles

01

Data over opinions

We never start with brainstorming. We start with data. Reviews, ad history, competitors. Strategy comes from patterns, not gut feeling.

02

Systems over projects

We don't build assets, we build machines. Every batch, every iteration, every learning makes the system stronger.

03

Partnership over transactions

We don't send invoices and hope you're happy. We think along, grow along, and take responsibility for results.

WHAT WE'RE NOT

Let's be clear

We are not a video factory, we don't get excited from the question: Can you get me 5UGC video's ASAP?! We build sustainable systems. Neither are we the cheapest company to work with.  

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We carefully select who we want to partner up with to create scalable content. Not all companies/brands will fit.

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WHERE WE'RE BASED

Remote team, roots in Den Haag

Our HQ is in Den Haag. Our team works distributed. Shoots and meetings happen here — the rest happens wherever the best work gets done. Address: Zout,manstraat 34 2518GR Den Haag (by appointment), talent is to be found all around the world.

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5.0 ∙ On Google Reviews 60 Reviews

Want to work together?

We take on 3 new Content Partners per month and work with 8 Strategy Partners at a time.

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