Turn chaotic content into predictable performance
Our content system is built to scale ecom brands. Combining strategy, production and iteration into one high-performing workflow
Research that rewires your content strategy
We analyze what actually drives clicks and conversions for your audience so your creatives are built to perform before we hit record
We kick things off with a targeted Typeform and a personal onboarding call to align on your goals, offers, and brand positioning. This gives us the context we need to build a strategy that plugs directly into your paid media.
We dive into forums, reviews, Reddit threads, and customer comments — uncovering how your audience talks, what they care about, and what triggers action. This becomes the language and psychology behind your hooks and scripts.
We audit your past content, offers, creatives, and messaging. From audience targeting to ad performance, we extract what worked, what didn’t, and why — setting the baseline for more effective content moving forward.
We map your competitive landscape, analyze top-performing ads, and identify organic trends across platforms. This helps us define the formats, angles, and frameworks with the highest chance of success in your niche.
Phase 2: Production Excellence
Where strategy becomes scroll-stopping content
Armed with research, we execute with precision, translating insights into creative assets built specifically for ecommerce growth. Every shoot, script, and edit is optimized to perform, not just impress.
1. Detailed Creative Briefs
Each asset starts with a detailed brief that includes the script, hook direction, shot list, angles, and editing instructions. Everyone involved knows exactly what the goal is and how to deliver on it.
2. Specialized Production
Our creators and videographers are trained specifically for paid ads. Whether it's UGC or high-end, every piece of content is filmed and structured for conversion.
3. Hook Development
We craft and test multiple hook variations designed to grab attention within the first three seconds. Because if your audience doesn’t stop scrolling, nothing else matters.
4. Strategic Development
Our editors work within a proven ten-rule system focused on emotion, pacing, and platform-specific best practices. The result is content that looks native, feels compelling, and drives action.
Phase 3: Iteration Systems
Ongoing optimization without the guesswork
Most agencies stop at delivery. We use performance data to continuously refine your content, so each round gets sharper, stronger, and more effective over time.
1. Performance Tracking That Informs the Next Steps
We monitor eight core metrics, from hook rate to hold rate, to understand how each part of the content performs. These insights guide our creative decisions with clarity.
2. Content Block Optimization
When a piece underperforms, we do not scrap it. We identify which section needs improvement and rework it through refined hooks, stronger openings, or clearer offers.
3. Structured Testing Frameworks
Our testing methods help us discover what resonates with your audience. We experiment with variations in format, messaging, and structure to extract winning patterns.
4. Scaling What Works
Once a piece proves itself, we scale it through strategic creative variations. This keeps your content fresh and effective without starting from scratch.
The EditFlow difference
Our process is not just different. It is engineered to solve the core challenges that cause most ecommerce brands to waste time and budget on underperforming content.
1. Content Aligned to Buyer Awareness
We do not create one-size-fits-all ads. Every asset is mapped to a specific stage of the customer journey, from unaware to ready-to-buy, so the message always lands where it should.
2. Data Over Opinions
We do not guess or rely on subjective creative instincts. Every decision is based on performance data, customer insights, and proven strategic frameworks.
3. Systems That Scale
We approach content with systems, not isolated projects. Every phase is designed to repeat, improve, and deliver results at scale.
4. Content Built on Psychological Triggers
We apply timeless principles like the Life Force 8 to make sure each asset taps into deep emotional drivers that lead to real action.
5. A Creative Loop That Learns
Every piece of content feeds back into the system. We analyze, adapt, and optimize so that each round becomes stronger than the last.
That depends on how many clients we are currently working with. We only take on a limited number of brands each month to maintain quality and attention. Sometimes we onboard one new client, sometimes three. Once accepted, we typically lock in a start date within one to two weeks after the first call.
Yes. There are two main ways we collaborate. Either we work directly with the founder if media buying is handled in-house, or we form a tight three-way setup between you, your media buyer, and our team. This ensures content and performance stay aligned.
All our packages are designed to scale. You can upgrade at any time. If you outgrow the largest tier, we are happy to tailor a custom solution that fits your volume and creative needs.
Yes. About 70% of our clients are based in the Netherlands, but we also work with brands across Germany, the United Kingdom, the United States, Australia, and other regions.
We use Atria, a smart analytics tool that connects directly to your ad accounts. It helps us understand what is working and what is not, based on real-time creative data. This allows us to iterate and improve content without guessing.
